Clean Air for Flanders

March 2014 / Clean Air for Flanders
March 2014 / Clean Air for Flanders

CLEAN AIR FOR FLANDERS
Citizens of Antwerp had their portraits taken to express their concern about the horrid air quality in Flanders. We pasted their portraits on the facade of the Museum of Contemporary Art in Antwerp (M HKA) and of the GZA Sint-Vincentius Hospital. The photo installation at the museum runs for 1 month, that of the hospital runs as long as the (weather and urban) conditions allow it.

INSIDE OUT PROJECT
When JR won the TED prize at the TED Conference in Long Beach, California, he called for the creation of a global participatory art project that would turn the world Inside Out.
Inside Out gives everyone the opportunity to stand for what it is you care about. It is a global platform for people to share their untold stories and transform messages of personal identity into works of public art.

THE FACTS

*Flanders has the worst air quality in the whole of Europe.

*A Belgian has on average 1 year cut off his life because of the air pollution, a person from Antwerp almost 2 years.

*Brussels and Antwerp are the two most congested cities IN THE WORLD - Los Angeles is number 3.

*Belgians use their cars more than any other European, and the number of cars on the road keeps growing.

*The cost of sickness caused by air pollution is 5 billion euros per year. Medical costs are scientifically calculated to be 2,8 billion euros per year.

*The rise in amount and severeness of asthma is accelerating and more and more kids need inhalers to be able to breathe.

*Not only the lungs, but also the heart and the blood vessels are affected.

*67% of the local population worries about the air quality and thinks the government isn't taking the necessary steps.

*The European Commission named the year 2013 as the Year Of Clean Air.

OUR MESSAGE

Citizens of Antwerp want to express how they feel about this dire issue. Participants are pointing out the need for regulating policies, so that Flanders can -once again- have clean air in the future.

THE PORTRAITS

Portraits can be seen on our album on facebook

Mar 10
Inside Out Pasting
Museum voor Hedendaagse Kunst in Antwerpen (M HKA)

When JR won the TED prize at the TED Conference in Long Beach, California, he called for the creation of a global participatory art project that would turn the world Inside Out.
Inside Out gives everyone the opportunity to stand for what it is you care about. It is a global platform for people to share their untold stories and transform messages of personal identity into works of public art.
People of Antwerp, concerned about the horrid air quality in Flanders, had their portraits taken and we will be pasting them on the facade of the Museum of Contemporary Art in Antwerp (M HKA) on March 10, 11 and 12 - before the grand opening on the 13th of March.

Mar 07
Inside Out Pasting
Sint-Vincentius hospital, Antwerp

When JR won the TED prize at the TED Conference in Long Beach, California, he called for the creation of a global participatory art project with the potential to change the world.
This project is called INSIDE OUT. Inspired by JR’s large‐format street "pastings", INSIDE OUT gives everyone the opportunity to share their portrait and make a statement for what they stand for. It is a global platform for people to share their untold stories and transform messages of personal identity into works of public art.

People of Antwerp had their portraits taken and we will be pasting them on the facade of the Sint-Vincentius hospital. Clean air is essential to public health and we want to point out the need for regulating policies and how they affect our physical well-being.

Jan 01
Photoshoot III / IV / V for Clean Air in Antwerp
Antwerp

From January 2014 first till mid February 2014 we will be shooting portraits from local citizens who would like to speak out and stand for their beliefs regarding the air pollution in Flanders. Their portraits will be pasted on the facades of the GZA Sint-Vincentius Hospital and the Museum for Contemporary Art in Antwerp (MUHKA). Photoshoots were organized on January first, January 5th and February 17th.

Jun 22
Photoshoot II for Clean Air in Antwerp
Stadspark

For those of you who couldn't make it last week, we'll be taking your portrait this Sunday from 1pm to 3pm. Meet us at the corner of Rubenslei and Van Eycklei and we'll make sure you get a nice portrait made that expresses your concern with the air quality in Flanders. Your portraits will be pasted in the city of Antwerp to point out the need for regulating policies.

Jun 14
Photoshoot I for Clean Air in Antwerp
Stadspark

For those of you who feel the need to breathe... We'll be taking your portrait from 10am till noon and from 1pm to 3pm. Meet us at the corner of Rubenslei and Van Eycklei and we'll make sure you get a nice portrait made that expresses your concern with the air quality in Flanders. Your portraits will be pasted in the city of Antwerp to point out the need for regulating policies.

Sophie Rata - photography
Bert Oste - videography
The Prospects - music
Maakbaar - technical design
Peter Eeckelaert - graphic design
Sarah Mertens - copywriting
Mayli M - production & creative directing

JR - founder of the InsideOutProject

Special thanks to ASAP - for the print services